7 Easy Copywriting Tricks For Beginner
Don’t click if you don’t want to improve your copywriting skill
Have you ever wonder how a company can engage a thousand or even a million readers on every page every day, just from their copy? The answer is because of how clear, how easy, and how effortless their writing is.
Make something look easy and effortless is actually requires tremendous effort. Let me give you an example from Youtuber. You see a lot of interesting videos from various content creators and you watch their videos in a short time. their video is easy to understand and engaging, and resulting in more subscribers to their channel.
How did they do it? by doing a whole process in making and giving a whole effort to it. See? make something easy for consumers understanding is not easy. But here’s 7 easy copywriting trick, even if you are a beginner or have no experience at all, so these tricks can help you save so much time.
1. Write Your Outline First
To make your copy easier and doesn’t take too much time, the first thing you can do is make an outline first. Let’s say you’re writing a sale page, and you want to make an outline first. You can start with
- Headline,
- Opening,
- The Story,
- The Benefit,
- Guarantee
- Call of Action.
The outline is like a big chunk of your writing. Consider it as a guideline, and when you start into it, you can easily elaborate it with any ideas. Just follow the flow of your outline and let your creativity take a part in it.
2. Write Sub-Headline Before Body-Copy
After you write your outline, make the headline, then you make chunks of sub-headline. And then write your body copy according to each sub-headline. Just like this article that contains 7 sub-headlines about copywriting tricks for beginner
The sub-headline will help you to see the overall flow of your writing. The good flow will produce an effortless copy. It’s easier for you to arrange and spot the part that doesn’t make sense and the part that needs to be changed.
3. Write Your Draft As Fast As Possible
Try to write your draft as fast as you can without even worrying about anything.
You probably want to do it perfectly on day one, but DON’T DO IT. Too much thinking about the perfect word or the flow will take a lot of time.
Just go write whatever that passes on your thought as fast as you can, let it flow, and don’t worry about the words or the grammar. Because you can always go back and revise it later.
After making a draft, go back to your writing and read it back, check the flow, the words, typo, and grammar. After you spot your mistake, start to revise it to make a better copy. This way is very effective and definitely will save so much of your time.
4. Let Your Work Breath
Whenever I finish my copy, I usually just leave the copy on my desk and take my time. I am giving space between my work and myself, about 2–3 days (if this isn’t a deadline, please do it). Because sometimes some ideas will come up later after I relax my brain. And when I go back to my writing, I actually see what I didn’t see before, spot the mistake and then I try to fix it.
5. Eliminate the fluffy word
Now, when it is time for you to fix your draft, try to look at your word.
- Did you use a fluffy word?
- Did you need this amount of words to explain a simple idea?
- Can you make your a shorten paragraph?
- Did you use words that are complicated to understand?
Reflect on your writing with these questions, If you found some sentences or words that are too complicated, eliminate them. Because fluffy words are hard to read. If it’s hard to read, you readers will avoid it and pass your copy.
Also, make sure to keep your paragraph contain one main idea, and then you can chunk the idea into some key points to elaborate more about the idea.
6. Shorten paragraph
Take a look at the newspaper and you analyze how they put their paragraph.
Yes, you see that the paragraph is chunked into a short paragraph. It isn’t written on the full line.
Why? because our eyes are not designed to look and read for a long paragraph. When it is shortened, our eyes will go down, flow with the words till the end of the paragraph
Consider it as a stair. Try to write with 2 sentences and the next paragraph is 3 sentences and so on. Then your writing is good to read and engages the readers to read more.
7. Read Your Copy Out Loud
Once you finish your copy, try to read it out loud. Another trick, you can record your copy and listen to it carefully.
Analyze the flow of your copy, if you spot a word or sentence that doesn’t fit the flow, it is complicated, then you should revise it. Flow means that your copy is easy to read, easy to understand, and not complicated.
Make your copy has a flow that whenever readers read it, it is easy to understand all the information that is available. Then audiences will like your writing and continue to read it until the closing.
