5 Best Copywriting Exercises You Can Copy From The Expert
tips to improve copywriting skill from the copywriters expert
The development of the digital world is now growing. Many companies, organisation and businesses now use digital marketing for advertisement. Copywriting is one of the important aspects in advertising.
What is Copywriting?
Copywriting is the art of written content for an advertising campaign. The purpose of copywriting is writing to INFLUENCE people of what we offer. People usually can find written copywriting usually can in many media types, including:
- Posters/Brochures
- Television commercial
- Instagram caption
- Website
- Online banner
Why Copywriting is Important in Digital Marketing
To make advertising successful, we need to crave a good strategy fo the campaign. A good campaign requires a copy that can convey the messages effectively. It’s better to not make a copy that too complicated for the audiences to read.
Copywriters need to working a research of the products or the brand. It is including its strengths, weaknesses, the target audiences, the consumer behaviour. These are essential to create a better copywriting.
With a good strategy, the campaign should be positioned in the right target market. The purpose if this strategy is attract the customers, increase the traffic for the brand and finally increase the sales in regularly.
5 Copywriting Exercises From The Expert
1. Sign Up For A “Learning” E-mail Address
To improver your copywriting skill, you can start off by signing up for a new exercise email address . And then, use the exercise email to subscribe some list of company to get marketing message regularly. For example, newspapers, e-commerce and other companies.
Don’t use your primary e-mail, because you will get a bunch of different marketing messages. And later it will ruin your important stuff in your primary email. So, the exercise e-mail is specifically used to receive marketing messages from the list that you subscribed to.
Now you already have your exercise email address and you get an email and offer from them every day. Then what you should do about it? LEARN it.
When you get those offer messages, try to filter them. Put them into the different folders from different people/companies .
By learning from other people’s work, you will have knowledge of what good copywriting looks like. And once you started to learn from it, you’ll know which copywriting that actually work and doesn’t work.
2. Go to www.swiped.co
Click the link www.swiped.co and you will see a lot of different white files and sales letters. And what you’re looking for is control piece
Control pieces mean that it’s a marketing piece that has been proven to convert sales and proven to generate revenue.
Look at those control pieces from other master’s work, or you can save it, and then you analyze them. Once you analyze it, you will get a better understanding of how to put the headlines, how to put the story, and how the guarantee
3. Talk to Your Customers
When you have a business, it’s important to ask your customers and ask them why they buy or use your business. They will share the reasons why they choose your business. And make sure you note that.
Most of the people will give the same reasons. For example, your customer like your products, they like your customer services or anything else. These will help you to acknowledge the strengths and the weakness of the business.
Then you craft them into your marketing message then send them out to a marketplace.
So, copywriting it’s not about the writing, but it’s about the research. it’s about understanding the customers.
4. Seek Feedback From People
Once you’re done with your pieces, go to your friends or someone that you know and you show them what you wrote.
Ask them what do they think about it. If their response is “oh, this is good”, “yeah this is cool”, that means your piece is SHIT. It means it’s not good and that is not the reaction that you wanted.
But if they reading your writing and they say to you “where I can buy this”. that is the reaction you wanted, and that means your writing is good.
In the copywriting realm, the closing is important. Why is it important? Because closing is SALES. It is a different form of sales, it’s a higher level of sales.
In this day in and day out, sometimes we take ourself out of the picture. Give yourself space between what you do and what you sell. Then, you would be able to communicate your message so much better to your ideal audience.
5. Read Your Copy Out Loud
When you read out loud, you want to make sure that your writing is in the flow. Flow means that your copy is not complicated, not confusing and easy o read to people. If you find certain sentences that don’t fit with the flow, changed it.
Then read it out loud again until your copy has a better flow and sounds interesting.
