3 Ways to convince your boss or client during a presentation!
In doing a presentation, there are times when you express or suggest an argument through your point of view and you want to convince people of the argument you want to convey. How do you convince them? tools What Will you use to support your argument? YES, the right answer is EVIDENCE.
Why is evidence important?
When you tell your friends that you meet a celebrity like Selena Gomez or Dua Lipa, will they believe you? They will actually believe you if only you can give them the proof that you were actually met the theme. So, yeah proof or evidence is the key.
Evidence has the power as a tool to convince people of the arguments you are presenting. Preparing evidence is your way to convince yourself before convincing others. That way, you will feel more confident to appear in front of everyone at the presentation.
EVIDENCE → BELIEF → CONFIDENCE
Therefore, evidence is a fairly important component that you must prepare when presenting your argument in front of your boss, colleagues, or clients. Then, what kind of evidence is appropriate and effective? Here are 3 reliable proofs that you must prepare during your presentation to convince the people below!
Kinds of evidence
1. Storytelling
A physics teacher at a university once told a story about how a famous physicist, Albert Einstein, overcame various challenges in his life until he managed to make a very great discovery. And the results turned out to be quite surprising and good, the students actually experienced an increase in their achievement scores in the class.
Building evidence through storytelling is quite effective, why? Even though it is weak, storytelling can actually work as a motivator. Storytelling can create emotional effects on listeners, one of which is in the form of motivation. With this motivation, you can increase their confidence through the stories you tell during the presentation to support your argument.
- Marketing field
If you are a business person or marketer, this way you can do it through a testimonial or review of the product or service that you offer Yep! Reviews are also a form of the story! You can ask for reviews directly or open a special column for your customers to share their stories after using your product or service. That way, you can use reviews as evidence to convince the quality and credibility of your brand to win the trust of customers and attract more potential customers.
2. Data Statistical
data is the result of data in the form of quantitative or qualitative data taken through research with certain methods accurately. Evidence-based statistical data is the strongest evidence because it contains tangible components that are taken directly from several sample groups and then produce a logical conclusion.
It is sometimes difficult to understand, but with a good and clear delivery, information will be conveyed well. That way, we can assure our listeners well of the information we convey. Come on! Create statistical data now, you can collect data yourself or browse the internet. But, don’t forget from a reliable source.
3. Quotes of Experts
Quotations from experts are shortcuts to statistical data. You can use it if you don’t want to delve into the results of this research or field and quote some data or sentences from experts who study that field. Of course, this evidence can still have a convincing effect on the listener. You can take quotes from a book, journal, important figures, professors, scientists, etc.
But before you include quotes /quotes in your presentation, the following guidelines that you must answer questions to determine whether the quotes that you quote is credible or not:
- Is it an accurate quote?
- Is the author an expert in the field?
- Did the quote really come from that expert and match your information?
Now, after you re-analyze the quote you took, then you can determine whether the quote is accurate and in accordance with the information you conveyed.
Here are 4 kinds of evidence that you prepare to support your argument and look convincing in front of many people. A few tips, you should not bring too many arguments, 3–5 arguments are enough. That way, you will not run out of duration and your listeners will not feel too bored, but adjust it again with the material you bring. So much information about how to look confident and convincing during a presentation. Thank you for reading and I hope it is useful!
